For the first time, e-commerce will not just be a channel for transactions – people can now actually browse and shop online, just like they did in-store. On “Retail Is Your Business” podcast, Ben Rodier (Co-Founder & Chief Client Officer at Salesfloor) shares how the company offers a mobile application platform designed for store associates so they can personalize each interaction with consumers, whether that’s in-store, online, on social – any channel, helping clients get a 10x lift in online conversions and 47% increase in average order values, compared to traditional e-commerce metrics. Salesfloor is enabling store associates to go virtual where consumers are met on retailer and brand websites by an associate from a local store near the consumer and can help guide the shopping experience by offering product / apparel recommendations, can demo items via live video chat, etc.
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