Cyber Monday along with Black friday are major events for any retail industry. In this article we’ll look at how we can boost our sales during that period by using the best web practices along AI in our online sales process.
Track shopping behaviours and engage more
The more you know your customer and the better you will be able to tackle their wants and know what will secure the sale. Engaging online is a great way to track your clients shopping behaviours.
Here are 3 simple ways to get to know your clients better:
- Ask clients for their emails when they go in-store and send them special offers directly
- Create QR codes with special promotions to drive people to your online store
- Run a multichannel campaign to drive more web subscribers
- Gather contacts through a conversational tool on your website
Start early and create emergency
Create early access
Creating early access to a product online is a great way to build hype around Cyber Monday as well as making your top clients feel more engaged and special.
Create a countdown
Creating a countdown is a great way to engage people in a relatively short timeframe, they will not want to miss a limited opportunity. By creating a countdown, you will be able to send reminders without appearing too pushy.
Add a smart GPT conversational tool on your website
When a client comes in-store, it is easy to engage with them and get to know their wants to a certain level. But when we think of online shopping, we do not necessarily expect to be able to engage in that same manner.
Be available 24/7
More and more clients expect personalization, and quick answers about products and services. Being able to cater to these client in times of high traffic becomes what can separate your brand from the crowd, especially in times where your customer service cannot take calls or answer the chat 24/7. By using a smart tool that can deliver the same quality of service as your best sales person, you will notice more conversions.
The Salesfloor solution: Maestro
When we think of large LLMs what we have to understand is that they need to be trained for specific purposes to be effective. At Salesfloor we gathered over 10 years of retail experience into this system.
Making personalized recommendations
What makes a big difference between Maestro and other client support tools, is that it is specifically trained for retail. It is also able to send visual recommendations, directly from your website while also being connected to your inventory. It will recommend products based on clients inputs and will never suggest an unavailable product, which will ensure to be able to keep up with the rising demand during the Cyber Monday period.
If you are interested to see how Salesfloor can help you get a competitive edge by using Maestro AITM in your sales operations, don’t hesitate to watch our webinar, or request a demo with one of our specialists.
