In this article we’ll look at our clients’ sales numbers and show you how we improved their online and in-store sales per channel in an in-depth market analysis.
Growing outreach
One of the key factors in delivering great clienteling results is by looking at two main key indicators: Your sales representatives’ engagement and your customers’ engagement. Salesfloor has proven that by giving their employees more tools to engage with clients, retailers were able to grow their local sales.
Key numbers:
Boosting Sales’ representatives engagement correlates with better sales
When looking into best-selling stores, we noticed a common trend across different verticals: The increased number of task resolution was always linked to better sales numbers. Our new feature in-store tasking allowed one of our clients to see just how effective they can be.
Driving in-store sales
We found out that up to 76% of our clients’ in-store sales can be attributed to outreach. In other words, client retention is highly impacted by the ability to create a relationship between the brand and their local clients in a personalized way and with geo-targeted contents. One of the best proven techniques has been by sending out personalized offers, giving clients the option of requesting live appointments with a local salesperson and the ability to send reminders on product launches that invites clients in-store. Salesfloor developed the concept of tasking to allow sales representatives to know who they should reach out to and with what recommendations, based on client’s buying behaviours. By receiving tasks to resolve, they can easily check their to-do list, resulting in them hitting their sales targets.
Key numbers:
The sales representative’s implication in resolving tasks could explain the in-store sales growth.
Growing online sales
The ROI of Salesfloor on online sales is at an average ratio 10X the investment.
Our data shows huge impacts on online sales when it comes to delivering personalized communications coming from sales representatives. We also noticed that the most successful communications were the ones personalized to their customers’ name and containing a shared product – with an average basket size 60% higher.
Market trends
Outbound communications (emails coming directly from sales representatives through Tasking)
We have noticed that personalized outbound communications are highly successful compared to an average emailing campaign with 8% more conversions across our different clients.
Live Chat
Has proven to be the favourite communication channels again this year, for online shoppers looking for quick answers.
Key numbers:
We analyzed one of our clients last quarter’s expectations versus results on their online sales after they opted for our clienteling solution. we measured one of our client’s objectives for the quarter versus actual results, the numbers showed we exceeded the quarter’s global sales objectives by 4.2 times.
If you are interested to see how Salesfloor can help you get a competitive edge by boosting your sales operations through clienteling, don’t hesitate to request a demo with one of our specialists.
