Sporting goods retailers have invested heavily in optimizing the in-store experience, but what if an app could help them keep in touch with their client base and allow them to schedule in-store and online appointments with their favourite expert?
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Despite continued growth expected in the market, sporting goods retailers are facing a new challenge. The pandemic forced consumers online, and in doing so, pitted retailers against direct to consumer brands. These DTC brands like Nike and Puma have strong e-commerce platforms which consumers were drawn to during lockdown. In order to stay resilient going into the post-pandemic era of immersive virtual shopping, sporting goods retailers should not to recreate these e-commerce models. Instead, they need to invest in technology that lets them leverage the high touch customer service that sets them apart across online channels.
This report provides a snapshot of the sporting goods industry and seeks to identify ways that retailers can transform their in-store differentiators into digital business resilience.
If you are interested to see how Salesfloor can help you get a competitive edge by using Salesfloor in your clienteling and virtual shopping operations, don’t hesitate request a demo with one of our specialists.
