We are excited to announce that we will be at Shoptalk Vegas Spring 2025 from March 25-27th.
Shoptalk is one of the greatest global meetup opportunities for retailers who seek insights into new market trends, marketing strategies and retail technologies.
Retail has always been centered around shoppers—their evolving needs, expectations, and experiences. Shoptalk Spring 2025 will highlight what it truly means to be customer-centric in today’s retail landscape, focusing on four key qualities that consumers expect from brands and retailers: hospitality, value, inspiration, and a clear brand purpose.
This year, Shoptalk will be introducing “New market” an exciting “Show within the show” that will focus on the latest retail trends and the future of marketing in particular. We made a top picks list of what we think will be the most interesting topics on this year’s agenda:
Pushing the limits of commerce media
| Tuesday March 25th
The rapid rise of retail media—or more broadly, commerce media, is fueled by the power of first-party data and precise performance measurement. What makes this space truly exciting is how it’s evolving beyond traditional digital advertising. Innovations like video-driven campaigns, interactive creative formats, off-site targeting, and in-store integration are transforming how brands connect with consumers.
We believe this presentation will be particularly interesting for retailers because it will help them understand how to monetize media assets in 2025 while enhancing the shopping experience. By leveraging these advancements, retailers can create seamless, data-driven engagements that drive both customer loyalty and sales. Industry leaders will share their perspectives on the latest developments and future trends, offering valuable insights into how businesses can tap into this fast-growing channel.
Immersing audiences in the digital world
| Wednesday March 26th
While we may not be fully living in the metaverse yet, immersive digital platforms are rapidly becoming key spaces where consumers, the younger demographics in particular, spend their time and attention. And where customers go, brands follow.
Retailers should pay close attention because these platforms are reshaping how brands engage with shoppers, offering new opportunities to capture attention, foster deeper interactions, and drive transactions in highly interactive environments. This session will feature leaders from two pioneering digital platforms who will showcase how brands can leverage these spaces to create compelling, commerce-driven experiences that go beyond traditional retail channels.
Understanding marketing’s next generation
| Thursday March 27th
In this presentation, marketing experts will discuss important questions around the future of marketing: How will AI play a pivotal role in retail marketing, and how will it redefine the roles and talent needed for a retail context?
We believe this will be one of the most interesting talks as automation and generative artificial intelligence are redefining many marketing related functions, abilities and KPIs. This talk will discuss what will be the most impactful changes and how can retailers adapt and hire accordingly in 2025.
If you are interested in learning how Salesfloor can help retailers get the most out of clienteling technologies and thrive in a quickly changing retail environment, don’t hesitate to book a meeting with one of our retail technology experts.
